It’s true, there really is no “slow” season on a farm. But for some, winter is the ideal time to enhance your marketing game. Make the most of your CNG certification by taking these steps:
Let CNG Prepare a Press Release for the Start of your Market Season. We can make your 2018 market or CSA season into a headline! Your sustainable farming practices are newsworthy, and important to your community. Reach out to Aly, our marketing services coordinator, to get started by emailing firstname.lastname@example.org.
Complete your CNG profile, and be featured on our homepage. Tell your story, share some photos, and reach our audience of over 700 farmers and thousands of #CNGproud customers. The more you share about your farm online, you’ll be found easily in online searches. This is a great way to boost your visibility. Here’s an example of a great profile, by Taproot Garden in Norwalk, IA. Wondering how it’s done? Here are instructions on how to update your profile.
Order a Banner or Business Card Design from CNG. Did you know that Aly - CNG’s in-house designer - can also design your banners and business cards? She creates custom designs that will make your farm stand out! Email her to get started at email@example.com.
Make Sure your Farm is Listed in Your Regional Local Food Guide. Early winter is often the time that these publications get edited, as everyone prepares for spring. Find out if you’re listed, and make sure that the guide describes your growing practices as Certified Naturally Grown. We’ll provide you with a logo if they need one for the guide!
Suggest that Your Farmers Market, Natural Grocer or Food Co-op Join Our Markets Directory. As part of our long-game plan to increase demand for CNG food, we’ve developed a Markets Directory that lists those who recognize, prefer or require CNG certification (or Organic) for vendors to participate. When we celebrate and promote markets for preferring CNG producers, we increase demand for the food our members produce! Several markets have qualified to be listed, and we would like to list more. If you know of a market or coop that should be not listed, please tell us about it! If you’d like to do the outreach, here is an invitation you can give to your market manager.
Above photo from Ozark Natural Foods Co-op in Fayetteville, AR