Using Photos to Tell Your Farm's Story

Posted on October 13, 2015

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As a farmer, you're fortunate to have amazing visual content before you, from sunrise to sundown. Every day, you greet nature's most beautiful scenes: hillside pastures, chickens pecking, wildflowers blossoming, and at this time of year, striped and speckled squashes of all kinds.

Not everyone lives the farming life, so take out your smartphone and share these scenes! Your friends and customers will appreciate knowing more about the story of your farm and the food they eat. You don't have to have a "good eye," just take advantage of that natural light, your farm's natural beauty, and get inspired by the CNG farmers below!

View of the Appalachians at Endless Mountains Farmstead


 

Primeval Gardens in southern California never fails to awe foodies and farmers alike. Their dry, hot climate yields a stunning dent_corn.jpgdiversity of produce, which they showcase multiple times a day on both Facebook and Instagram. Things they do best:

  • Close-ups of their produce right there in the field (right), under natural sunlight, or in the kitchen after they're prepared for cooking. Pair these posts with some details about the growing process or fun facts about that specific variety

  • Personal updates of farming challenges and successes. Did you just pick mulberries in the dark with a flashlight? Take a photo and share it on Facebook. You'll educate your customers and give them a sense of real farm life in doing so!

  • Consistent posts: Posting every day helps keep your farm in people's awareness. It's even better if you can post multiple times throughout the day using the scheduler. Allow a few hours to pass in between posts, to help ensure your images stay near the top of your followers' feeds. The more you post, the more opportunities you present your followers to find something that interests them. 

Bald Knob Farm in Arkansas adds a lot of their cheery personality in the description of their photo. Here's their approach, boiled down to a few tips you can try out:bald_knob_cat.jpg

  • A day in the life of...Show your followers exactly what it's like to be a farmer. The small parts of your day are more interesting than you think (like finding your cat waiting underfoot for milk while you feed the calf, or your lunch of freshly picked tomatoes)! If you want, try organizing it into a collage using a free collage website like PicMonkey

  • Spotlight your customers: take photos at the market of your newest "farm fans." This is a great way to boost your following and have fun at the market! 

  • Farm to Table: invite your followers into your kitchen! Teach them how to cook some of the produce that you grow by posting a photo collage of a salsa verde recipe from start to finish.

Endless Mountains Farm in eastern PA shares photos regularly on Facebook and Instagram that emphasize their presence in the community and their hornworm.PNGconnection with their wooded, mountainous region. Here's more about their approach to photos:

  • Showcase what's at the market, and share who's buying it. Did a local chef stop by for some tomatillos? Share that on Facebook, and be sure to tag the restaurant and/or community group or institution while you're at it!

  • Document the fun you have at your farmer's market! Farmer Deirdre woke up on a rainy market morning and posted a photo on Facebook about her rainy market day attire, asking customers to join her in their raincoats. What's more? She tag the market, too! 

  • ...and when you're not having fun, that's okay, too. Farm work is hard, so share some of your battle stories (above).

Photos from top to bottom of page:
1) Endless Mountains farm scene
2) Dent Corn at Primeval Gardens
3) Bald Knob barn cat waiting intently underfoot
4) Tomato horn worm about to be plucked by Endless Mountains Farmstead farmer