We all know not to judge a book by it's cover, but when it comes to the competitive market of packaged foods and wellness products, the label can make all the difference.
When deciding how to package and label your goods, consider the nature of what you're selling - where it's ingredients come from, it's smell and color, - and bring those elements into your label. Thy Herb Collective (above) in New Paltz, NY, makes a variety of salves, tinctures, and soaps, all packaged with labels that feel just as sustainable and natural as their CNG herbs and flowers.
Similarly, Ozark Herbal Creations, in Fayetteville, AR draws inspiration from an earlier era, when tonics and tinctures were just as
commonplace as mass-produced pharmaceutical drugs are today. Their art deco labels help transport you to a time when sipping tonics were medicinal mainstays.
Queen Farina, of Smithfield, UT, lets the honey do the talking. These clear glass bottles and see-through labels are just as transparent as Queen Farina's beekeeping practices: real honey, from local bees. The addition of cardboard tags offers customers more information about the honey without taking up space on the bottle itself. Including supplementary information off of the bottle not only enables customers to see the honey better, but also encourages them to continue using the bottle well after the honey disappears.
Labels for mixed salad greens and sprouts have a similar concept, - to let the greens advertise themselves as much as possible. Broadfork Farm of Mosely, VA, uses two labels: one with their logo and contact information, and the other with the name of the product. They're easy to find online, where this photo was found on their Instagram feed.
Stamps are an easy and economical approach to labeling. Consider The Hard Way Farm in Douglassville, GA, and their use of stamps on their egg cartons. With this timeless, no-fuss label, they communicate not only the notion that they stamped their cartons by hand the old-fashioned way, but also the idea that the eggs themselves were produced and packaged without shortcuts. Inspired? You can design your own stamps online at RubberStamps.net.
Next time you're at a natural foods store or farmers' market, make note of which labels appeal to you, and why. Then think about the nature of your product, and try to integrate some of those design elements into your label. You can order labels online - we like Grower's Discount Labels (which prints our small and large logo stickers) - or work with your local print shop.